rubriek: t_research.gif


Belgian cancer patients die at home less often than in the Netherlands


In Belgium, about 1 in 3 cancer patients dies at home, while this number is around 60% in the Netherlands. Compared to the Netherlands, more Belgians die in hospital. Other distinctive differences are the extent to which palliative care is used and the content of the conversations between family doctors and their patients in the final stage of life. These findings emerge from a study by researchers Koen Meeussen and Professor Luc Deliens of the End-of-Life Care research group of the VUB and the UGent, which was recently published in the Journal of Clinical Oncology.


LinkedIn and Facebook attach advertising to our private messages


Online advertisements have become increasingly personal, creating an area of conflict with our privacy needs. Users are more often than not unaware of the fact that they are being used for advertising, and adverts are sometimes disguised so much that they become hidden digital advertising. The study report ‘Personal Identifiable Information in social Media’ uncovers how social media are being used for advertising purposes. The research was carried out by PhD student Communication Sciences Rob Heyman of the Vrije Universiteit Brussel.


The influence of light in the shop on the behaviour of the consumer


Professor of Marketing Malaika Brengman holds the Philips Lighting Chair

The retail sector is aware of the fact that light affects customers by stimulating purchase behaviour. A recent study indicates an increase in turnover of no less than 5% in a supermarket through the use of a particular light application with dynamic lighting. It is not yet clear how this actually works, however. Light can be characterised on the basis of different properties, such as the light intensity and the light colour. In addition, there is also coloured and dynamic light. With the Philips Lighting Chair, Professor Malaika Brengman will systematically investigate the effects of these different light properties on the emotions people experience in the shop, and on their subsequent purchasing behaviour.