Portal for

Business Technology and Operations

The research and education in the department of Business technology and Operations (BUTO) is focused on applying mathematical models and innovation strategies in several areas: logistics, manpower planning, business informatics, data analytics, technology, location analysis and geomarketing. Interdisciplinary research is a must in these domains.


VUB-Campus Etterbeek, Pleinlaan 2, B-1050 Brussels (Building B, 2nd floor), at 5 minutes walking distance from the Etterbeek train station, and 10 minutes from the metro stations Petillon or Delta.



  • CRISPEELS Thomas

    Phone: +32 2 629 12 23
    Office: Building B, room B 2.14

    Research domain: Innovation, R&D strategy, Life sciences, Technology Entrepreneurship


  • DE BRUYN Peter

    Phone: +32 2 629 36 07
    E-mail: Peter.De.Bruyn@vub.ac.be
    Office: Building B, room B 2.11

    Research domain: Business informatics, Enterprise engineering, Business process design


    Phone: +32 2 629 14 81
    E-mail: Marc.Goldchstein@vub.ac.be
    Office: Building B, room B 2.14

    Research domain: Technology Entrepreneurship, Innovation, strategy, software, ICT


  • GUERRY Marie-Anne

    Phone: +32 2 629 20 49
    E-mail: marie-anne.guerry@vub.ac.be
    Office: Building B, room B 2.07

    Research domain: Mathematical Modeling, Markov Chain Models, Manpower Planning, Quantitative Human Resources Planning


  • KUNSCH Pierre

    Phone: +32 2 629 36 07
    E-mail: Pierre.Kunsch@vub.ac.be
    Office: Building B, room B 2.06

    Research domain: System Dynamics modelling, Multi-criteria analysis, Socio-economic and financial systems, Energy and environmental systems

    Personal website

  • THYS Alexandre

    Phone: +32 2 629 36 05
    E-mail: Alexandre.Thys@vub.ac.be
    Office: Building B, room B 2.15

    Research domain: Economic Geography, Marine Energies & Minerals, Sustainable Marine Development



    Phone: +32 2 629 21 15
    E-mail: lieselot.vanhaverbeke@vub.ac.be
    Office: Building B, room B 2.12A

    Research domain: Location analysis, Operations research, Electromobility, Geomarketing


  • VERBEKE Wouter

    Phone: +32 2 629 20 53
    E-mail: Wouter.Verbeke@vub.ac.be
    Office: Building B, room B 2.14

    Research domain: data mining, business informatics, predictive analytics, network modeling


  • DEVRIENDT Floris

    Phone: +32 2 629 36 94
    E-mail: Fdevrien@vub.ac.be
    Office: Building B, room B 2.15

    Research domain: data mining, forecasting, demand sensing


  • KESERU Imre

    Phone: +32 2 629 20 87
    E-mail: Imre.Keseru@vub.ac.Be
    Office: Building B, room B 2.17

    Research domain: sustainable transport planning, travel behaviour, transport geography, commuting


  • LEBEAU Philippe

    Phone: +32 2 629 22 91
    E-mail: Philippe.Lebeau@vub.ac.be
    Office: Building B, room B 2.17

    Research domain: City distribution, Electric vehicles, Urban consolidation centers, Sustainable logistics


  • MEERS Dries

    Phone: +32 2 629 24 00
    E-mail: Dries.Meers@vub.ac.be
    Office: Building B, room B 2.16

    Research domain: sustainable logistics, intermodal transport, location analysis, modal choice


  • MOMMENS Koen

    Phone: +32 2 629 21 66
    E-mail: kmommens@vub.ac.be
    Office: Building B, room B 2.16

    Research domain: Intermodal transport, City distribution, Transport modelling


  • PETRIDES George

    Phone: +32 2 629 20 55
    E-mail: George.Petrides@vub.ac.be
    Office: Building B, room B 2.15

    Research domain: Data-mining, predictive analytics, privacy-enhancing technologies, mathematical cryptology, FSR sequences


  • VAN LIER Tom

    Phone: +32 2 629 20 67
    E-mail: Tom.Van.Lier@vub.ac.be
    Office: Building B, room B 2.16

    Research domain: Sustainable logistics, External costs of transport, Carbon footprint, Life-cycle assessment


    Phone: +32 2 629 21 95
    E-mail: Koen.Van.Raemdonck@vub.ac.be
    Office: Building B, room B 2.18

    Research domain: Sustainable mobility, Traffic safety, Socio-economic evaluation


    Phone: +32 2 629 24 11
    E-mail: Sara.Verlinde@vub.ac.be
    Office: Building B, room B 2.19

    Research domain: City logistics, urban consolidation, off-hour distribution


    Phone: +32 2 629 36 07
    E-mail: Tom.Vermeiren@vub.ac.be
    Office: Building B, room B 2.11

    Research domain: Intermodal transport, Port strategy and corporate finance, Corporate location and site selection, Regional economic development strategy

  • WUYTENS Nils

    Phone: +32 2 629 20 47
    E-mail: Nils.Wuytens@vub.ac.be
    Office: Building B, room B 2.17

    Research domain: Sustainable mobility


Data Analytics Lab

The VUB Data Analytics lab is a headed by prof. Wouter Verbeke and prof. Tias Guns, at the Faculty of Economics and Social Sciences and Solvay Business School. The lab has strong ties to the MOBI research group and collaborates with several academic and industrial partners.

Our focus is on developing and adapting analytical tools and algorithms to take into account the operational setting, domain expertise and business requirements of the application at hand. This differs from the typical statistical or IT perspective, and takes into account the operational context; including impact on revenues, adherence to user requirements, interpretability and interaction with other systems.

Example application domains include demand forecasting, exploratory data analysis, credit risk modeling, constraint-based clustering, fraud detection and customer churn prediction.


Prof. Wouter Verbeke <Wouter.Verbeke@vub.ac.be> 

  • Analytics for business applications:
    • Fraud detection
    • Supply chain analytics
    • Credit risk modeling
    • Marketing analytics (customer churn prediction, netlift modeling, response modeling)
  • Predictive and descriptive analytics 
  • Social and complex network analysis 
  • Profit driven data mining   

Prof. Tias Guns <Tias.Guns@vub.ac.be> 

  • Exploratory data analysis:
    • Constraint-based mining 
    • Interactive pattern discovery
    • Clustering 
    • Data summarization
  • Prescriptive analytics: combining machine learning and optimisation 
  • Constraint Programming and discrete optimisation

Selected projects

  • Demand sensing: long term industrial research collaboration to develop dynamic forecasting approaches for short term estimation of demand evolutions. The developed methods, based on ensemble approaches, are developed in the context of their integration into production planning systems.
  • Uplift modeling: research collaboration with a financial institution to develop and investigate the usefulness of net-, true- or up- lift modeling approaches, to maximize returns of marketing campaigns by selecting the most appropriate channels, level of marketing intensity, etc.
  • Fraud Analytics: research project aiming to make fraud detection models costsensitive. Development in collaboration with an industrial credit card company as part of a larger project aiming at combining artificial intelligence, cryptography, and data analytics for developing an intelligent, adaptive authorization system