The Postgraduate in Media Economics

The Postgraduate in Media Economics is a new programme at the Vrije Universiteit Brussel, combining facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.


New media technologies, new context

The media industry has become an important pillar in local economies and societal development. New technologies have created new opportunities, such as innovative revenue streams, targeted content distribution, personalization, and more. At the same time, developments in the media ecosystem have also brought new challenges to the sector, as online media consumption is rapidly increasing, access to media content is gained through a multitude of devices, and the industry points to the declining sustainability of content production, while new media players are raising new questions of concentration and domination.

In this context, the Postgraduate in Media Economics aims to equip young media professionals and postgraduate students with the tools to overcome the challenges and take advantage of the opportunities of the digitalization, in the various sectors of the media industry in Europe (and beyond).

Find out more and download the Postgraduate in Media Economics Brochure here!

Training programme

In addition to our Postgraduate programme, media professionals can also participate in the training programme to find the right courses for their needs. The training programme in Media Economics at the Vrije Universiteit Brussel, gives media professionals the possibility to update their skills and get ready to implement new technology, develop new processes and acquire new markets in their respective media sector. Media professionals can choose from a range of courses (in AV, advertising, press, new technologies, etc.) that meets the needs of both media professionals and media organisations in facing the challenges of the digitalisation.

Find out more and download the Training in Media Economics Brochure here! (coming soon)

The Training Programme in Media Economics is organised by SMIT. Click here to go to the website!

The Postgraduate in Media Economics in a nutshell

Turning young professionals into media sector experts

The goal of the Postgraduate in Media Economics is to turn its participants into experts in the economic foundations, strategies and challenges of transforming media sectors in Europe (and beyond).


Three main objectives

  1. To provide a deeper understanding of the media industry, the structure of media markets, the way both legacy players and new market entrants operate, and the challenges all of them face.
  2. To offer concrete, real-life insights from various players in the media industry through an elaboration of best, worst and ongoing practices by renowned professionals.
  3. To stimulate programme participants to develop their own thinking on the basis of exercise-based learning in smaller subgroups.

Target audience

For people interested or working in media content, electronic communication and/or new media. In first instance, the programme targets early- and mid-carreer professionals. In second instance, people seeking a more practice and industry oriented education after having obtained their master degree are welcome to enrol as well.


The programme of the Postgraduate in Media Economics is tailored to young professionals and postgraduate students in the media industry. The Postgraduate offers…


…an ACCREDITED PROGRAMME (with 30 ECTS) by the Flemish government and the internationally acclaimed university VUB. The successful completion of the programme will provide the participants with an accredited certificate.

…FLEXIBLE TIME MANAGEMENT. The participants can work full-time during the programme and arrange the days they participate in the courses based on their availability.

…TAILORED COURSES based on the individual needs of the participants. The courses cover different aspects of media economics and media sectors

…an INTERNATIONAL ENVIRONMENT in the capital of Europe, Brussels. Experts and professionals from European media companies share their insights in the programme courses.

…DYNAMIC TEACHING METHODS. The programme is based not only on lectures and demonstrations, but also on individual assignments and group work.

…SKILL-SET DEVELOPMENT. The unique mixture of teaching methods allows participants to develop essential skills for the media industry.


The programme offers 1 compulsory and 7 elective courses from which participants choose 4 (30 ECTS in total).

Find out more and download the Programme and Courses in Media Economics Brochure here! (coming soon)


The curriculum of the programme runs from September to June each year setting out from three full-day lectures (Wednesday-Thursday-Friday), discussions, group work and individual (online) exercises and assignments as well as remote learning per (chosen) course. The first semester starts in September and runs to December, followed by a winter break. The second semester starts in January and ends in June.

Official programme overview

Network with international media experts in the heart of Europe

The Postgraduate in Media Economics brings together a large number of media professionals from different media sectors, acknowledged academic experts from the field of media economics, and an international team of lecturers and professionals (Belgium, Austria, Finland, Germany, Denmark, Sweden, The Netherlands, UK, USA, etc.).

Advisory board

The Postgraduate in Media Economics programme is guided by an advisory board consisting of professionals from the media industry. On the basis of continuous dialogue between the directors of the programme and the board, we can guarantee a programme featuring the latest developments in the media industry and continuous evolution of the courses. The advisory board consists of:

Bart Becks - Founder ventures, Executive Chairman EURACTIV - is involved as founder, advisor and/or investor at a series of start-ups and scale-ups. Previously, Bart was CEO of Belgacom Skynet and Vice-President at SBS Media Europe. He also co-founded organizations such as, BeCentral and was chairman of iMinds (now imec).

Ann Caluwaerts - Chief Corporate Affairs, Telenet - is responsible for Telenet's communications & corporate affairs strategy as well as Telenet's wholesale business and P&L. Since 2016, she is also member of the board of directors of imec.

Angela Mills Wade - Executive Director, European Publishers Council (EPC) and Chairman, Europe Analytica Limited - is the Chairman of Europe Analytica, an independent public affairs and communications consultancy company based in Brussels. Since 1991, Angela has been the Executive Director of the EPC, a high-level lobby group of European media groups.

Peter Quaghebeur - CEO at SBS Belgium - is CEO at SBS since 2016. Before that, Peter was CEO at Wpg, a large book publisher. At De Vlaamse Media Maatschappij, Peter was CEO and Chief Commercial Officer. Before that, Peter was Manager Display Advertising, Advertising Manager, Marketing Manager and CCO at Hoste/De Persgroep.

University and research network

  • Vrije Universiteit Brussel
  • Aarhus University
  • Catholic University of Leuven
  • USL-B
  • Ghent University
  • imec
  • Leiden University
  • University of Oxford
  • University of Roehampton
  • ...and many more

Speakers and lecturers from the media industry

  • AKM
  • ventures
  • Central IP Service EC
  • Cresco Business Law Firm
  • Daldewolf
  • Deloitte
  • Discovery Communications Europe
  • Endemol Shine
  • EU affairs consultancy for Digital Industries and Content Media
  • European Coordination of Independent TV Producers
  • European Interactive Digital Advertising Alliance
  • European Publishers Council
  • Europe Analytica Limited
  • Forallmedia
  • Google
  • IHS Markit
  • International Publishers Association
  • Jaeger Creative
  • Medialaan
  • Nielsen
  • Nokia Bell Labs
  • Ofcom
  • SBS
  • Spotify
  • Telenet
  • Wiggin
  • ... and many more

Entry requirements

  • English proficiency
  • Professional working in media sector and/or
  • Graduate degree in related field


  • Tuition fee: 3.000 EUR

The tuition fee includes full tuition, material for the courses and programme, a student card and full access to the university and faculty infrastructure as student (library, restaurant, online tools, etc.). In addition to our Postgraduate programme, media professionals can also choose courses as training (price per course: 650 EUR).

Funding possibilities

  • Educational vouchers (opleidingscheques)
  • KMO-portefeuille
  • Paid educational leave

Contact & links

Do you have questions or remarks? Please contact us via email at

More information can be found via:


The official registration to the Postgraduate in Media Economics will open in May 2018.

Pre-register now and get notified as soon as the official registration opens by clicking here!