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Prof. dr. Tobias Schönherr - 'Leveraging Suppliers for Product Innovation Performance: The Moderating Role of Intellectual'

Friday, 11 March, 2016 - 12:15
ULB - Solvay Building - 42 Av. Roosevelt - B-1050 Brussels
R42.4.118

On Friday March 11th at 12:15,Tobias Schönherr (Broad College of Business, Michigan State University) will give a lecture on 'Leveraging Suppliers for Product Innovation Performance: The Moderating Role of Intellectual Capital'
and a 'Note on the Use of Survey Research Firms to Enable Empirical Data Collection'.

While the relationship between supplier leveraging and performance is well established, research into contingencies that may make this link more or less effective is scarce. Delineating such boundary conditions is however crucial, since it can inform the applicability of theory, and offer insight into contradicting findings in prior work. We take on this quest in the present research and scrutinize the link between supplier leveraging and product innovation performance with the contingency of intellectual capital (represented by the dimensions of structural, human, social and cognitive capital). Structural and human capital are hypothesized to positively moderate the relationship between supplier leveraging and product innovation performance (due to their provision of a sound infrastructure and a skilled workforce), and social and cognitive capital are hypothesized to negatively moderate the relationship (due to the confidence, independence and autonomy generated by these). Data collected from 576 manufacturing firms confirm all but one moderation hypothesis. Theoretical and managerial implications and contributions ensuing from these results are discussed. Overall, by considering the interplay between supplier leveraging and intellectual capital, and their joint effect on product innovation performance, we offer important new insight on the dynamics informing value co-creation across the supply chain.