The Postgraduate in Media Economics

The Postgraduate in Media Economics is a new programme at the Vrije Universiteit Brussel, combining facts and figures of state of the art scientific research with interesting and sometimes conflicting insights from industry experts.


New media technologies, new context

The media industry has become an important pillar in local economies and societal development. New technologies have created new opportunities, such as innovative revenue streams, targeted content distribution, personalization, and more. At the same time, developments in the media ecosystem have also brought new challenges to the sector, as online media consumption is rapidly increasing, access to media content is gained through a multitude of devices, and the industry points to the declining sustainability of content production, while new media players are raising new questions of concentration and domination.

In this context, the Postgraduate in Media Economics aims to equip media professionals and postgraduate students with the tools to overcome the challenges and take advantage of the opportunities of the digitalization, in the various sectors of the media industry in Europe (and beyond).

Training courses

Do you want to participate in specific courses without following the whole Postgraduate programme?

Media professionals can choose one or more Training courses from the range of courses offered in the Postgraduate programme (in AV, advertising, press, new technologies, etc.) to update their skills in their respective media sector. Each course gives media professionals and media organizations the possibility to get ready to implement new technology, develop new processes and acquire new markets. 

The Training courses in Media Economics are organised by SMIT. Click here to go to the website!

The Media Economics programme in a nutshell

Turning young professionals into media sector experts

The goal of the Postgraduate in Media Economics is to turn its participants into experts in the economic foundations, strategies and challenges of transforming media sectors in Europe (and beyond).


Three main objectives

  1. To provide a deeper understanding of the media industry, the structure of media markets, the way both legacy players and new market entrants operate, and the challenges all of them face.
  2. To offer concrete, real-life insights from various players in the media industry through an elaboration of best, worst and ongoing practices by renowned professionals.
  3. To stimulate programme participants to develop their own thinking on the basis of exercise-based learning in smaller subgroups.

Target audience

For people interested or working in media content, electronic communication and/or new media!

The programme targets early- and mid-carreer professionals. The programme is also designed for people seeking more practice and industry oriented education after having obtained their master degree.


The programme of the Postgraduate in Media Economics is tailored to young professionals and postgraduate students in the media industry. The Postgraduate offers…


…an ACCREDITED PROGRAMME (with 30 ECTS) by the Flemish government and the internationally acclaimed university VUB. The successful completion of the programme will provide the participants with an accredited certificate.

…FLEXIBLE TIME MANAGEMENT. The participants can work full-time during the programme and arrange the days they participate in the courses based on their availability.

…TAILORED COURSES based on the individual needs of the participants. The courses cover different aspects of media economics and media sectors.

…an INTERNATIONAL ENVIRONMENT in the capital of Europe, Brussels. Experts and professionals from European media companies share their insights in the programme courses.

…DYNAMIC TEACHING METHODS. The programme is based not only on lectures and demonstrations, but also on individual assignments and group work.

…SKILL-SET DEVELOPMENT. The unique mixture of teaching methods allows participants to develop essential skills for the media industry.


The programme offers 1 compulsory and 7 elective courses from which participants choose 4 (30 ECTS in total).


The curriculum of the programme runs from September to June each year setting out from three full-day lectures (Wednesday-Thursday-Friday), discussions, group work and individual (online) exercises and assignments as well as remote learning per (chosen) course. The first semester starts in September and runs to December, followed by a winter break. The second semester starts in January and ends in June.

Official programme overview

Network with international media experts in the heart of Europe

The Postgraduate in Media Economics brings together a large number of media professionals from different media sectors, acknowledged academic experts from the field of media economics, and an international team of lecturers and professionals (Belgium, Austria, Finland, Germany, Denmark, Sweden, The Netherlands, UK, USA, etc.).


Advisory board

The Postgraduate in Media Economics programme is guided by an advisory board consisting of professionals from the media industry. On the basis of continuous dialogue between the directors of the programme and the board, we can guarantee a programme featuring the latest developments in the media industry and continuous evolution of the courses. The advisory board consists of:

Bart Becks - Founder angel.me ventures, Executive Chairman EURACTIV - is involved as founder, advisor and/or investor at a series of start-ups and scale-ups. Previously, Bart was CEO of Belgacom Skynet and Vice-President at SBS Media Europe. He also co-founded organizations such as startups.be, BeCentral and was chairman of iMinds (now imec).

Ann Caluwaerts - Chief Corporate Affairs, Telenet - is responsible for Telenet's communications & corporate affairs strategy as well as Telenet's wholesale business and P&L. Since 2016, she is also member of the board of directors of imec.

Angela Mills Wade - Executive Director, European Publishers Council (EPC) and Chairman, Europe Analytica Limited - is the Chairman of Europe Analytica, an independent public affairs and communications consultancy company based in Brussels. Since 1991, Angela has been the Executive Director of the EPC, a high-level lobby group of European media groups.

Peter Quaghebeur - CEO at SBS Belgium - is CEO at SBS since 2016. Before that, Peter was CEO at Wpg, a large book publisher. At De Vlaamse Media Maatschappij, Peter was CEO and Chief Commercial Officer. Before that, Peter was Manager Display Advertising, Advertising Manager, Marketing Manager and CCO at Hoste/De Persgroep.

University and research network

  • Vrije Universiteit Brussel
  • Aarhus University
  • Austrian Academy of Sciences
  • Catholic University of Leuven
  • USL-B
  • Ghent University
  • imec
  • Leiden University
  • University of Oxford
  • University of Roehampton
  • ...and many more

Speakers and lecturers from the media industry

  • angel.me ventures
  • bento.de
  • Cresco Business Law Firm
  • Daldewolf
  • Discovery Communications Europe
  • Endemol Shine
  • EU affairs consultancy for Digital Industries and Content Media
  • Europe Analytica Limited
  • European Coordination of Independent TV Producers
  • European Interactive Digital Advertising Alliance
  • European Publishers Council
  • Forallmedia
  • Google
  • Het Nieuwsblad / De Gentenaar
  • IHS Markit
  • International Publishers Association
  • Internet of me
  • Jaeger Creative
  • Magis.Company
  • master the gap
  • Medialaan
  • Nielsen
  • Nokia Bell Labs
  • Ofcom
  • Open Markets Institute
  • Reuters Institute for Journalism
  • SBS
  • Telenet
  • Wiggin
  • ... and many more

Entry requirements

  • English proficiency
  • Professional working in/with media sector and/or
  • Graduate degree in related field (including but not limited to study fields related to media, communication sciences, technology, law, political sciences, economics, managment, ...)

Tuition fee and student status

  • Tuition fee for full Postgraduate programme: 3.050 EUR (for European and non-European students)

The tuition fee includes full tuition, material for the courses and programme, a student card and full access to the university and faculty infrastructure as student (library, restaurant, online tools, etc.).

  • Participants of the full Postgraduate programme are not eligible for a student visa in Belgium as this requires 54 ECTS minimum. Find out more and get help via the VUB by clicking here.

*Media professionals can also instead of following the full Postgraduate programme choose one or more Training courses from the range of courses offered in the Postgraduate via SMIT (price per course: 650 EUR). Find out more here.

Funding possibilities

Contact & links

Do you have questions or remarks? Please contact us via email at PGMediaEconomics@vub.be.

More information can be found via:


Application deadline for the full Postgraduate in Media Economics programme is every year on 1st September. You can register for specific courses without following the whole Postgraduate programme within two weeks before the corresponding course starts.

Option 1: Do you want to follow the full Postgraduate in Media Economics programme?Option 2: Do you want to participate in specific courses without following the whole Postgraduate programme?
Register hereRegister here

Application and admission process

To apply for the full Postgraduate in Media Economics programme, you need to provide via the link above (under section "additional documents"):

  • Your CV (max. 2 pages) mentioning your studies, work experience, and English proficiency level.
  • A motivation letter (max. 1 page) explaining why you want to do the Postgraduate in Media Economics programme.
  • A copy of your highest degree.
  • The registration form for the courses (download the form by clicking here).

Documents required for the VUB administration include:

  • A Photograph (for your student card)
  • Proof of identity (a scan of your passport or residence card for admission)

NOTE: In the system, more documents are listed under “required documents”, but these do not need to be provided.

Please download the Manual for the application process here!

Applications will be screened by our professors who will choose the best candidates. Acceptance depends on the relevance of your degrees, your motivation letter, professional experience and the proficiency in English (no official certificate needs to be provided, but the level of English will be determined based on the documents you provide).